Strengthen the relationship with your target audience
Why bother to have a blog on your website?
Whether you choose to publish a blog or not is not even a question anymore. It’s more like how often you should blog to drive constant traffic to your site.
Fact: ‘Companies who blog receive 97% more links to their website’
You’ve heard so much about blogging as a way of content marketing but don’t have the time to do it dedicatedly. I hear you.
A professionally written blog on your website can help you achieve the following and more:
- Share your knowledge with your prospective customers.
- Get ahead of your competitors and prove yourself as an expert in your industry.
- Make your website show up more often on search engines.
Blogging can help you to establish your brand as an authority in the industry. Did you know that most internet users completely ignore paid Ads? Instead, they click only on organic results.
So why not invest a little to gain your customers’ trust? Whether your target audiences are other businesses(B2B) or direct consumers(B2C), blogging is certainly the way forward.
The real purpose of putting out a blog on your website is to build a long-term relationship with the current customers and bringing in new ones. More important than scoring Good on the search engines’ SEO and Readability, is the element that it serves the purpose of helping your customers.
Why hire a freelance blog writer for business blogging
It may look like writing a blog is all about pouring out your emotions. This may even be true for a personal blog. But when it comes to writing for a business, a lot goes into it.
Firstly, you need to make sure it has an interesting enough title to click on. The few words that make it to the title must be cleverly chosen. From the first sentence to the call-to-action at the end, it takes a lot of effort and tactful writing techniques, to make the blog engaging enough for your target audience.
Does all this seem to be the sort of thing you enjoy doing?
And ask yourself honestly, would you have the time to do it consistently?
If yes, then I’d highly recommend creating regular blogs for your business. Use your blogs to add more value to the content already present on the internet.
However, if all this information seems a bit overwhelming, then why not outsource to a professional blog writer?
Why choose me?
- I am a blog writer with over 9 years of experience
- I have written for both B2B & B2C audiences
- My blogs will be 100% ‘unique’, free of grammar mistakes and search-engine-optimized
- Facts & stats always come with a reference
- I offer up to two revisions (within the scope of the project) in the same price
With an ever-increasing dependency on technology, a blog is a great way to add the human touch. Get help from a blog writer to address your customers’ pain points through creating regular blog posts. And be on their radar all the time.