Here’s what I learned as a first-timer, at the Copywriting Conference 2018
Keep it simple
Communicate with the client
Charge for the value
Use online tools
And some of the other good stuff
- Don’t sell. Instead, channelise demand.
- When writing, create a customer avatar to address.
- Have a consistent tone of voice for a brand on all the mediums (social media platforms, website, etc.).
Why go again if you have been to the copywriting conference once before?
Bisma Hashmi is an electrical engineer turned sci-tech copywriter. Helping businesses save time by creating quality content for them is what makes her the happiest. Her main focus is on the B2B sector. However, she also likes writing for B2C. When she takes her copywriter’s hat off, she’s a mum of two. Amongst her many talents, Bisma is famed for her excellent baking and cake decoration skills.