B2B Blog posts

Wholesale cutting boards case study

Genre: B2B food industry

Project: Regular blog posts about business and marketing, for B2B clients

Wholesale Cutting Boards, USA needed:

Wholesale cutting boards are manufacturers of cutting boards, based in USA and Canada.

They wanted their business to connect with the audience and yield trust and loyalty. To do this, they wanted to make use of content marketing. I was already writing for their sister companies, so they contacted me to write for them.

For each blog, my client provided me with a track of ideas and specific keywords to use. I also provided an inbound link to the client’s website for optimum SEO.

Work included:

I wrote a series of weekly B2B Blog posts for themThese required using a distinctive tone of voice. Certain blogs were aimed at small businesses, looking to set up a warehouse for the first time.

This particular blog was about ‘creating your first warehouse’.It gives the reader well-researched and authentic information about how to set up a warehouse for their business.

Results:

Wholesale cutting boards were happy with my work and offered me regular work. I continue to write for them.

December 2017