Category: Marketing

copywriting conference

Here’s what I learned as a first-timer, at the Copywriting Conference 2018

October 15, 2018
Packed with lots of learning and laughter, it was a day well spent for me. The copywriting conference comprised of a combination of fabulous talks and informative workshops. These were separated by short breaks for coffee, lunch and networking.
 
I have been a freelance copywriter for a couple of years now. And I admit that I was already familiar with some of the things mentioned in this blog. Nonetheless, they were great reminders. And it was reassuring to hear about them from the learned speakers. That’s why I have included them. As they might help someone else.
 
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technology blogger

How to Use Artificial Intelligence For Your Small Business

June 26, 2018

Artificial intelligence is taking the world by storm. It has the potential to change people’s lives and is being likened to a ‘4th industrial revolution’. The first 3 being, steam engines, electricity and mass production, and the rise of the digital age.

Tech giants like Google, Facebook, Amazon and Microsoft are already investing heavily in AI and machine learning.

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marketing strategy

What is the best marketing strategy for a small business?

April 13, 2018

If you have stumbled upon this page then chances are that you in search of an effective marketing strategy. Perhaps you just started out a new business venture and are looking to climb up the success ladder, using a good marketing strategy? Or the sales figures of your decades-old business are suddenly beginning to drop down? And you feel the need to restructure your entire marketing plan. Whatever your situation, this article can help.

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