Eastern Films case study
Genre: Wedding Photography
Project: Writing web content about weddings of various cultural backgrounds
Eastern Films needed:
Based in the hub of East London, Eastern Films has been providing photography and cinematography services at wedding events for decades. They now wanted to take their business to the next level.
Eastern Films decided to revamp their entire website. To create fresh web content, they were looking for a copywriter. For this purpose, they contacted me.
Eastern Films’ target audience is quite diverse. They cover weddings and events for Muslims, Hindus, Christians, Sikhs, Jews, etc. as well as of people from various cultural backgrounds.
I started by researching each topic. These included the following:
- African weddings
- Arabic weddings
- Christian weddings
- Hindu weddings
- Muslim weddings
- Pakistani weddings
- Persian weddings
- Sikh/Punjabi weddings and
- Tamil weddings
Some of the subjects overlapped. This meant I had to make sure the content did not sound monotonous.
In the content, I touched upon the specialities of each culture/religion. I also highlighted the distinct skills of my client and the services they offer.
Eastern Films team was very pleased with my work.