Home decor/Food industry

Laser Engraved Cutting Board (Quebec, Canada) case study

Genre: Food industry

Laser Engraved cutting board needed:

Laser Engraved cutting board is a renowned firm who manufacture cutting boards in Canada and USA. They specialize in selling personalised, trendy cutting boards. These boards can be used in the kitchen as well as for decorative purpose.

The firm wanted to create regular content for their audience that was relevant to the latest industry trends.

I was already writing for their sister companies through an agency. They asked me to write regular blog posts about the varieties of laser engraved boards that they sell.


Work included:

I had to use 2-3 keywords in the article which I was given, along with a track of ideas to follow.
There were a couple of article links which I had to use as a reference. The tone of voice had to be friendly and helpful.
I also added an inbound link to the client’s website. The overall copy had to be good for SEO purposes as well as for their customers to read.


My client was utterly pleased with my work. As a result, this turned into a long time project.


‘Bisma was hired in November 2017 and has since written numerous blog articles for our various sites. I have been nothing less than pleased with every single one of them, as her writing and grammar are the best I have come across. Ranging from cutting board care to science experiments, her various skills allow her to write about any subject she is given. She is fantastic to work with, always respectful and understanding and has never missed a deadline. Definitely, someone to hire for any of your writing projects!’


Work Example: This was the first of a series of freelance copywriting blog posts that I wrote for the firm.




October 2017