Engineering & Construction(B2B)

PlastechPlus Inc. case study

Genre: Engineering & Construction(B2B)

Project: Ongoing blog posts

PlastechPlus Inc. needed:

PlastechPlus Inc. supplies machinery to the Engineering & Construction(B2B) sector. Based in Quebec, Canada, they have been in business for almost 30 years. They needed an experienced engineering copywriter who would understand the technical terms of the industry. And would need little guidance.

They approached me to write regular blog posts for their website, keeping their target audience in mind. These were people belonging to the maple, agricultural, commercial, industrial, irrigation, oil, pool and other industries, who may be interested in buying from PlastechPlus Inc.

Work included:

This was the first of a series of blog posts for this client. I was asked to write a well-researched blog post about soil contamination. Facts had to be stated with references. The tone of voice had to be formal and informative, to match their brand image.

My client provided me with a track of ideas they wanted me to follow.

To define the scope of the project, my client gave me some website links to refer to for content.

I had to add an inbound link to the PlastechPlus inc. website homepage.

A number of keywords(also provided) had to be used for best SEO results.



The idea of writing this blog was to spread awareness about the various types of soil contamination. And the risks they carry for health and for the environment. Click on the picture below to read the complete blog post about the dangers of soil contamination.


The firm is happy with my work and I still continue to write for them.


April 2018