Crites and Riddel case study
Genre: Office supplies industry
Project: Writing regular blog posts about the latest industry trends
Crites and Riddel needed:
Founded in 1911, Crites and Riddel is an office supplies store located in Canada. They offer office and computer supplies, office furniture, technology products, printing and legal supplies and business machines.
The firm wanted to get take their marketing to the next level through regular content marketing. They wanted to create informative, friendly and helpful blogs for their audience. These would address issues concerning businesses related to the office environment, offering a comfortable space to staff, etc.
I wrote regular blog posts following their usual helpful tone of voice. In these blogs, I often referred to products offered by Crites and Riddel and how they can help the audience. For SEO purposes, I also used keywords related to the office supplies industry. These were given to me by the client.
Crites and Riddel were happy with my work. I continue to write for their English website.