Web Content (B2C) Writer

U Car Finance case study

Genre: Car Finance Industry(B2C)

Project: Writing fresh content for a website

U Car Finance needed:

U Car finance are car finance providers based in Manchester, UK. They were particularly looking for UK-based web content (B2C) writer because they felt it would be easier to communicate. They were not happy with the results their current website was giving. And wanted to revamp it completely.

They approached me to write web content from scratch for over 20 pages. We discussed and chose appropriate keywords for each page.

The Tone of Voice was to be crisp and engaging. Their target audience was anyone who would be interested in learning about how car finance works. And eventually buying from them. U Car finance was particular about educating their audience and answering their questions.

Work included:

After several detailed telephone meetings, I carried out in-depth research for content and keywords. I then wrote the web content with the desired keyword density.


For this particular site, I wrote the content for the ‘How car finance works’ page.


The client was pleased with my work.


July 2018

web content(B2C)